This past weekend (March 18th – March 20th, 2011) I was honored to attend the Sunday of Ottawa’s Fashion Week. Due to an inside source, a relative of the founder of Ottawa’s Fashion Week; Hussein Rashid, I was blessed to get an inside look on the behind the scenes of how the whole operation runs.
I arrived at 5:15 the evening of March 2oth, 2011 and was met with my ticket. I got passed in through the VIP/ Media line and received an excellent seat for the second set of collections for Sunday. I was seated third row for the set that consisted of The Escape Movement, Anomal Coture, Karen McClintock and Karen & Wynne.
A social break and entertainment hour was provided from 7:00pm until 8:00pm. I got the pleasure of speaking with the creator of The Escape Movement, Andy Morrison, his brand emerged from the woodwork to showcase it’self as a legitimate street wear contender. The reasoning behind the title when I asked was Escape hopes to empower youth and has set up a grassroots network that is designed to help passionate artists, musicians and athletes develop their abilities. The line stays true to simplicity; casual modern street wear that appeals to a distinct youth subculture.
Time passed very quickly with discussing and learning about The Escape Movement, I later learned that Andy Mo had built it all from nothing. He had been working a 9-5 job that he did not enjoy, and didn’t see his life the way he wanted it to be so he decided to make a movement, change it. He moved to Whistler, but it was a bad season for the slopes and therefore a lack of jobs. He decided to discover who he was again; began snowboarding, getting back into things he forgot he loved, photography and yoga. He began living again, working to make ends meat just wasn’t where he wanted to be even if it meant a possible financial struggle. This is the point where it all came together to me. I realize all these people I have acquire over th past year through PRSA events and or anything I had been attending every person gave it all up to find their happiness. Andy did exactly that and The Escape Movement is what brought his aspirations all together. His advice was chase you’re dreams and find what you’re interested in.
It finally hit me on how to advice anyone who asks, what type of PR to go into and why I chose PR.
Check out The Escape Movement
http://theescapemovement.com/
The social hour ended and it was time to get back to the runway. I headed back up around 7:30pm and got chatting to the DJ, Ilon T as well as Ahmad Rashid about how everything works. There are half volunteers and half employees from Ottawa Fashion Week running the gig. The volunteers are given jobs that pull the whole show together; assuring all guests are happy and well satisfied, mandating the line and tickets along side seating special guests. The simpler jobs were changing the video when the collection was over, putting up the logo of the designer when the show began and all doing it on key. Every employee and volunteer had a head set to communicate and know what is happening at all times. The experience of seeing the entire show and the logistics behind it have given me the motivation to aspire to acquire plenty more volunteer work. The little help needed at every event run is that one set closer to working your way up the ladder. Through my experienced gained I now have assimilated knowledge of how Ottawa Fashion week operates, it was great to experience something that I am so passionate about.
The last set of collection began at 8:00pm beginning with Illyria Design, Florian Jayet and ended with the grand finale of Adrian Wu, who’s collection blew the crowd away. Check out the entire weekend: http://ottawafashionweek.ca/blog/
My best piece of advice to others looking for volunteer experience, is find something you enjoy whether it be sports, politics or fashion and find connections within it to start moving forward in your career, it won’t be handed to you on a silver platter and therefore seek the countless opportunities out there.
Thanks,
Shelby-lyn Miller